Momshie Buzz

  Sustainability-driven initiatives Art From All and SM Green Movement gain international recognition for community impact and innovation MANILA, Philippines, 19th May 2026 — SM Supermalls continues to bring purpose-driven initiatives to the global stage after earning two Silver Awards at the prestigious ICSC MAXI Awards, one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry. The ICSC MAXI Awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.” SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience. Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability...

  MANILA, Philippines - Since the energy crisis, many Filipinos have been exploring alternative modes of transport and rediscovering the benefits of cycling—whether for daily commutes, quick errands, or weekend leisure rides. All for cyclists across the country, SM is making it sustainable to choose two wheels over four at their most-loved SM Supermalls. Designed with convenience in mind, many SM malls offer bike-friendly infrastructure and facilities that support riders who prefer a greener way to travel. From safe, dedicated bike lanes and accessible bike parking areas to convenient entrances and cyclist-friendly amenities, SM continues to welcome riders who want to make cycling part of their everyday routine. Cyclists gather at SM City Olongapo Central as SM reinforces its commitment to making malls more welcoming and accessible to bike communities. Cyclists arrive at SM Seaside City Cebu as SM continues to design mall spaces that support sustainable transport and active mobi...

SM Prime Holdings, Inc . (SM Prime) has advanced resource stewardship through water circularity initiatives, implementing water conservation measures across its nationwide network of SM Supermalls since the late 1990s. Embedded in its operations, SM Malls uses innovative water management systems that save water and reduce wastage - drawing less from the national water grid and creating value in an increasingly volatile time.    Macro to Micro: SM’s approach to water conservation Against the looming possibility of an extended drought caused by El Niño, saving every drop of water finds greater importance for SM Supermalls. Designed with sustainability in mind, SM Malls use innovative water management systems that not only promote saving water from wastage but also significantly reduce consumption. This helps lessen the use of fresh water resources from national water systems and leave more water for its surrounding communities to use. SM ensures sustainable water use through adv...

    MANILA, Philippines, June 2026 — Across the country, a growing community of r unners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and aspiring athletes are embracing more active lifestyles at SM Supermalls. Through SM Active Hub, millions of Filipinos have found opportunities to move, compete, learn new sports, and connect with like-minded communities, turning SM malls into the country's largest network of active lifestyle destinations. From April to June alone, SM hosted more than 3,500 sporting and sports-related events nationwide, strengthening its role as a catalyst for sports participation and community engagement. From grassroots programs and beginner clinics to tournaments and large-scale activations, SM continues to make sports more accessible while inspiring more Filipinos to stay active and engaged. Where Winning Begins The success of SM Supermalls' sports ecosystem is built on a simple belief: every athlete deserves a place to start. ...

  SM Supermalls and PMAP formally strengthened their partnership through a Memorandum of Understanding aimed at bringing more accessible career fairs and workforce development initiatives closer to communities across the country. SM Supermalls and the People Management Association of the Philippines (PMAP) formally strengthened their commitment to empowering Filipino job seekers through the signing of a Memoran dum of Understanding (MOU) held at the SM Supermalls Headquarters in Pasay City. This partnership reflects SM’s steadfast support for PMAP’s HumanITy mission—a vision that emphasizes a human-led, digitally enabled, and future-ready Philippines. Steven T. Tan and Engelbert T. Camasura lead the ceremonial signing of the Memorandum of Understanding between SM Supermalls and the People Management Association of the Philippines, strengthening their shared commitment to expanding employment and upskilling opportunities for Filipinos nationwide. Building on the success of their pre...

  Metro Manila, Philippines — This May, SM Supermalls , through its SM for MSMEs program, continues to empower entrepreneurs and communities by rolling out a series of high-impact initiatives across the country—creating spaces where local businesses grow, jobseekers find opportunities, and communities thrive. From local bazaars to job and business programs and regional trade showcases, SM reinforces its role as a nationwide platform for inclusive growth , enabling community opportunities  by connecting MSMEs to markets, mentorship, and meaningful opportunities. Celebrating Local Love at NakakaLocal Bazaar in Davao (May 8–10) SM Supermalls executives Jason Penna, Asst. Mall Manager of SM Baguio, Pats Dy, Senior Asst. Vice President for SM Communities Marketing and Royce Cabunag, Asst. Vice President and Lead for SM Communities together with Lucien C. Dy Tioco, EVP of PhilSTAR Media Group; Gladys Vergara, chairperson of the Baguio Tourism Council; Atty. Raymond G. Panhon, regi...